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Thoughts On How GM Could Use The AT4 And AT4X Names: Speculation

Over the last several months, General Motors has filed two separate trademark applications for the terms AT4 and AT4X. The filings have stirred quite an interesting dialogue regarding how The General could use them. So, we’ve decided to present the two ways in which we believe GM will use the AT4 and AT4X names.

1. GMC All Terrain 4

AT4 and AT4X can very much stand for All Terrain 4 or All Terrain 4X, with the X possibly standing for all-wheel-drive.

The name could be used on a GMC-branded vehicle, most likely as a name of a trim level of special package with off-road equipment and capability. Currently, GMC uses the All Terrain name for off-road-oriented packages in the:

2. A New Cadillac Vehicle

The second way that we believe

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Rewinding To Look Back On The GM W-Body Cars: Video

General Motors did its best to try and keep things distinct between its many divisions during the 1980s, but “cookie cutter” cars become the norm.

However, in 1990, that was supposed to change with the introduction of the GM10, or W-body, vehicles. Between the W-bodies, Chevrolet, Pontiac, Buick and Oldsmobile would receive a family sedan, though each slightly different.

While the Lumina played breadwinner, Pontiac received the Grand Prix with an optional turbocharged four-cylinder and Buick played the luxury game with the Regal sedan, featuring the tried-and-true 3800 V6 engine as an option. But, it was Oldsmobile, the experimental division, that had the most interesting W-body vehicle in the 1990 Cutlass Supreme.

Not only did it arguably wear its styling the best, especially from the rear, but it also received a high-output, four-cylinder engine mated to a manual gearbox. That’s nearly unheard of by American automaker standards, especially in 1990.

Have a

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Cadillac Brings Carbon Black Sport Package To 2017 ATS-V Sedan And Coupe

Feast your eyes on the new Carbon Black package for the 2017 Cadillac ATS-V. Offered on the 2017 ATS-V Sedan and Coupe, the Carbon Black sport package “further enhances the engaging performance and striking design” of Cadillac’s compact super sedan and super coupe.

The Carbon Black package for the 2017 ATS-V offers the following content:

2017 Cadillac ATS-V Sedan Carbon Black 003


  • Models:
    • 2017 ATS-V Sedan
    • 2017 ATS-V Coupe
  • Exterior colors:
    • Velocity Red
    • Black Raven
    • Phantom Gray Metallic
    • Red Obsession Tintcoat
    • Crystal White Tricoat
  • Interior colors
    • Jet Black
    • Light Platinum


Pricing for the 2017 ATS-V with the Carbon Black sport package has not yet been announced. We expect pricing information to be released when 2017 model year vehicles go into production in the August/September 2016 timeframe.

Carbon Black Sport Package For Non-V ATS

The Carbon Black sport package is also available for the (non-V) 2017 Cadillac ATS, albeit with slightly different content. See more on the 2017 Cadillac ATS Carbon Black sport package.

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