R.I.P. Cadillac ELR: what went wrong with luxury electric coupe?

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2016 Cadillac ELR

2016 Cadillac ELR

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After a long and tortured development process and a short life, GM has quietly euthanized its Cadillac ELR range-extended electric luxury coupe.

The derivative of the first-generation Chevrolet Volt was intended to sell at a higher price, to help recoup some of the development

... read more at: http://www.greencarreports.com/news/1104021_r-i-p-cadillac-elr-what-went-wrong-with-luxury-electric-coupe

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Thoughts On How GM Could Use The AT4 And AT4X Names: Speculation

Over the last several months, General Motors has filed two separate trademark applications for the terms AT4 and AT4X. The filings have stirred quite an interesting dialogue regarding how The General could use them. So, we’ve decided to present the two ways in which we believe GM will use the AT4 and AT4X names.

1. GMC All Terrain 4

AT4 and AT4X can very much stand for All Terrain 4 or All Terrain 4X, with the X possibly standing for all-wheel-drive.

The name could be used on a GMC-branded vehicle, most likely as a name of a trim level of special package with off-road equipment and capability. Currently, GMC uses the All Terrain name for off-road-oriented packages in the:

2. A New Cadillac Vehicle

The second way that we believe

... read more at: http://gmauthority.com/blog/2016/05/general-motors-at4-at4x-names-possibilities/