Ask the Expert Advice: If Your Facebook Ads Aren’t Working, Ask Yourself These 5 Questions

Q: What is the best way to effectively reach and get engagement through Facebook ads?
–Michelangelo Alimo

A: So many people these days argue that everyone should be advertising on Facebook — that the potential reach, advanced targeting features and huge returns some marketers see make it a good idea for every business and every brand. Of course that’s not true. Facebook ads aren’t for everybody, and the growing level of competition I’m seeing means that new marketers should proceed with caution when launching their first campaigns.

If you aren’t seeing strong engagement and you’re confident that your demographic targeting is good, the following questions should help you optimize:

Related: Lessons Outdoor Ad Media Needs to Learn from Mobile’s Woes

1. Are you measuring your goals?

If you want to optimize your campaigns, you need to know have something to measure your optimization against — and that means

... read more at:

Genesis is serious about taking on BMW, Mercedes-Benz

LOS ANGELES — Other luxury brands had years to plan the spinoff of their luxury brands. Hyundai did it in nine months.

It’s fallen to a veteran auto executive Erwin Raphael to try to create a separate identity around the brand called Genesis. That has meant trying to get the word out and educate the dealer network about what it’s going to take to please luxury customers.

Whether it’s building the brand or the quality of the cars themselves, “it’s all about the details,” says Raphael, Genesis’ general manager in the U.S.

Fortunately, he’s starting off with two models that have already gained good reputations under the former names as Genesis models. Now those two cars,

... read more at:

Asahi India Glass to start commercial production at Taloja Float Glass Plant

Asahi India Glass to start commercial production at Taloja Float Glass Plant
Mumbai: The country’s integrated glass company Asahi India Glass (AIS) is all set to commence production at its Taloja plant. This move will further strengthen the position of the company.

Along with the company’s fifth auto glass plant in Gujarat, the AIS Taloja plant will further add to the scale and flexibility of AIS in providing seamless supplies to customers in the architectural and auto segments, which includes all leading automotive OEMS.

Very extensive and highly modernised new float glass plant equipped with the latest in glass manufacturing technology, the Taloja Plant will have the capability to produce high-quality value-added glass for both, the architectural and the automotive glass segments, with an installed capacity to manufacture 550 tonnes of glass per day.

Speaking about the plant, Sanjay Labroo, MD CEO, AIS, said:

... read more at:

The launching of merchant steamship SS Terre Haute honored hometown

Amid considerable fanfare, a 9,000-ton merchant steamship glided gracefully into the Delaware River at historic Chester Shipyards, Pennsylvania, on Aug. 22, 1919.

With a band playing “On the Banks of the Wabash Far Away” before more than 1,000 spectators, Margaret Minshall Craig, a Terre Haute native, smashed a champagne bottle over the ship’s bow and shouted, “I christen thee ‘Terre Haute.’”

The weather was perfect. Mrs. Craig appeared on the launching platform carrying a large bouquet of flowers wrapped by a ribbon with “S.S. Terre Haute” in gold letters, a gift from the officials. She gave the bottle an athletic swing as if she had been christening ships all of her life.

The S.S. Terre Haute was 401 feet long and 54 feet across. The hull was 32 feet, 9 inches deep. Its wireless masts towered 10 stories above the surface. It cost $2 million, $200,000 more than estimated by Charles Peddle, a

... read more at:

Teaching autonomous vehicles to drive like (some) humans

While I love driving, I can’t wait for fully autonomous vehicles. I have no doubt they’ll reduce car accidents, 94 percent of which are caused by human error, leading to more than 37,000 road deaths in the U.S. last year.

And if it means I can fly home at night in winter and get safely shuttled to my house an hour-plus away — and not have to endure a typical white-knuckle drive in the dark with torrential rain and blinding spray from 18-wheelers on Interstate 84 — sign me up. Autonomous technology will also take some of the stress, tedium and fatigue out of long highway drives, as I recently discovered while testing Cadillac Super Cruise.

AVs are also supposed to eventually help increase traffic flow and reduce gridlock. But according to a recent Automotive News article, as the first wave of AVs

... read more at:

Taiwan’s president to travel in real bulletproof limo

Taiwan’s secret service and lawmakers have reached a consensus on how to plug a grave national-security loophole: President Tsai Ing-wen’s limousine.

Tsai’s motorcade was stopped by a bunch of petitioners once this year  as the president was en route to the island’s military command, after the police failed to round up the protesters.

What the petitioners didn’t know was that if they had actually hit the  windows of Tsai’s limo, they could easily have broken them.


It has been revealed that Tsai mainly uses an Audi A8 L, good enough for her to travel in comfort but not secure enough for someone of her status.

Thus even though an enormous security detail has been assigned to guard the president, riding around in a civilian version of the Audi A8 L could put Taiwan’s national security in peril now that Tsai faces greater threats than her

... read more at:

2018 Mustang gets 10 gears, more power

New Mustang is as good as old

Ford just revealed updates for one of America’s most famous cars. The 2018 Mustang is going to get a more powerful engine and a 10-speed transmission.

But the most noticeable change for the Mustang will be its new face. Designers sloped the car’s nose down lower over the grill, a change that makes the front end appear longer. Also, new headlights are smaller and more intricately shaped. Overall, the reworked front end gives the Mustang more of a sleek “sports car” image and less of a blocky “muscle car” look.

On the back end, new taillight lenses have a more complex angled shape than the simple vertical blocks on the current model.

Inside, the new Mustang’s gauge cluster

... read more at: