Lincoln faces stiff competition in the luxury market, but it may have a clear winner on its hands with the 2018 Navigator.
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Once a virtual afterthought for luxury SUV shoppers, the Navigator is now a serious contender. The 2018 edition represents the Navigator’s first top-to-bottom redesign in more than a decade, and Lincoln made it count. The all-new Navigator sports some of the latest in automotive technology, such as a 10-speed transmission and weight-reducing aluminum body. Inside, the Navigator offers a plush cabin with massaging seats and USB ports in all three rows.
With a long-awaited redesign finally complete, Lincoln sees an opportunity to close the sales gap between the Navigator and its chief rival, the Cadillac Escalade. Foreshadowing an oncoming battle, General Motors (NYSE:GM) launched a promotion in November that offered buyers a $5,000 discount when trading in a Lincoln model, according to a ... read more at: https://www.foxbusiness.com/features/2018-lincoln-navigator-taking-the-fight-to-the-cadillac-escalade