Photos and video: Chris Worden
The theory that America’s 80 million Millennials hate cars may or may not be true, but it remains for the auto industry a sort of canard in a coal mine: a warning song too familiar not to be heeded. One of the suggested sources of our youths’ alleged automotive disdain is a fear of dying, a worry that has been drilled into their heads, in part, via the propagation of true statistics, like those showing that motor vehicle crashes are the number one killer of teens in the United States.
BMW, like all auto manufacturers, is well aware of its problems with American adolescents. That is in part why it created its Teen Driving School across the street from its factory in Greenville, S.C. The program is founded in altruistic principles: a mission to provide young