Cadillac ELR A ‘Disappointment,’ Plug-In Hybrids For Most Models: Marketing Chief

When it was unveiled at the 2009 Detroit Auto Show, the Cadillac Converj concept was widely lauded for its looks.

That was likely the last time the car that became the Cadillac ELR range-extended electric luxury coupe won any praise.

After an on-again, off-again, on-again history and a launch at the breathtaking price of $75,000, the ELR languished in the market from Day One.

DON’T MISS: 2016 Cadillac ELR: More Performance, More Range, Lower Price

It’s been on sale for two years now, but only a couple of thousand have found buyers–and while updated 2016 models are now available at a few Cadillac dealers, discounts on the 2014 ELR reached tens of thousands of dollars.

Not surprisingly, Cadillac’s marketing chief Uwe Ellinghaus told Automobile magazine that the ELR has been “a big disppointment.”

In an interview largely centered around a discussion of how the

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