The Cadillac Converj concept, a range-extended electric coupe design, debuted to favorable reviews in January 2009.
That was pretty much the last time much went right for the car, which went on sale in December 2013 as the 2014 Cadillac ELR.
Now Cadillac’s head marketer has admitted that pricing the compact-sized coupe at $75,000 was … well, let’s say not smart.
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In an interview with Bloomberg last week, Cadillac marketing chief Uwe Ellinghaus said the pricing had been a “great learning exercise.”
That’s marketing-speak for, “We goofed, big-time.”
“The MSRP was, indeed, a mouthful,” Ellinghaus told Bloomberg, claiming GM’s luxury brand had “overestimated” the degree to which potential buyers would realize how many features came standard on the ELR.
2014 Cadillac ELR 2-door Coupe Dashboard
He said that other luxury vehicles–presumably the