Well, if this is the guy who’s actually going to buy a 2014 Cadillac ELR, there may be some interesting conversations to come with Nissan Leaf owners.
This ELR driver is a hard-charging, self-assured, contemptuous-of-vacations, modern-home-owning middle-aged white male, as portrayed in a recent video for the new luxury range-extended electric coupe.
We just wonder whether he’s the kind of person who’s going to listen to opposing viewpoints–and whether he has the slightest interest in greener cars.
MORE: Green Car People: Who Buys Electric And Plug-In Vehicles?
The “Poolside” video appeared on Cadillac’s YouTube channel on Friday, and has already racked up close to 20,000 views.
And indeed, perhaps this character is Cadillac’s target buyer: a self-made, affluent family man with the confidence to voice his opinions (as well as his apparent contempt for Europeans who take the month of August off).
2014 Cadillac ELR at Detroit-Hamtramck
He’s a “crazy, driven, hard-working believer, that’s why”