To be tracked, or not to be tracked? That is the question which privacy and advertising groups have debated since the Internet went public.
The EFF’s press release said that this new standard, “coupled with privacy software, will better protect users from sites that try to secretly follow and record their Internet activity, and incentivize advertisers and data collection companies to respect a user’s choice not to be tracked online.”
Companies against DNT options
As its name suggests, the Do Not Track project seeks to give users the option to go online without having every website they visit monitored and recorded, or “tracked.” Though popular with everyday Internet users – the potential trackees – Do Not Track
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