Honda Clarity Electric, Plug-In Hybrid: Green Niche Appeal

Remix: Clarity Electric and Plug-In Hybrid Aim for Wider Niche A

Marketers know it as the paradox of choice: When presented with too many alternatives, consumers may get stuck analyzing which product is best—and perhaps choose none at all. Will green-car shoppers get caught in such a quagmire with the Honda Clarity lineup?

With all three—the Honda Clarity fuel cell, the Clarity plug-in hybrid, and the Clarity electric, which was recently made available for us to drive briefly at an event at Honda’s RD facility in Tochigi, Japan, and then again in Portland, Oregon—we couldn’t help wonder whether U.S. consumers will be stymied by choice. With each version possessing distinct strengths and weaknesses, it’s easy to get mired in decision paralysis.

Remix: Clarity Electric and Plug-In Hybrid Aim for Wider Niche Ahttps://www.caranddriver.com/news/a15340920/three-shades-of-green-bringing-some-clarity-to-the-three-honda-clarity-models/

Leave a Reply