BEIJING — Ford Motor Co unveiled a new China sport utility vehicle on Tuesday, and said its plan to release a spate of new models will help turn around tumbling sales in the world’s top auto market from the start of next year.
Ford, fighting to recover from a severe sales slump in China, will start selling the entry-level SUV, called the “Territory”, early next year. The car is jointly developed with local partner Jiangling Motors Corp Ltd (JMC).
The car, based on a no-frills model from JMC, is aimed at appealing to consumers in China’s smaller, so-called lower-tier cites, which have been a major engine of growth in the market over the past decade. It would compete with models from local firms like Geely and Great Wall Motor.
The SUV is one of the 50 new or redesigned vehicles Ford has said it plans to launch in China starting this year and