Cadillac is working hard to build cachet around its brand, and over the last few weeks we’ve witnessed big shifts to further that goal. New brand president Johan de Nysschen announced that Cadillac would relocate its official headquarters from Detroit to New York City, begin operating as a more independent entity within General Motors, and move its sedan naming convention to a new “CTx”-based system. Today, Cadillac spokesman David Caldwell also confirmed to Automobile that Cadillac’s future crossovers will adopt an “XT”-based naming system.
The scheme follows up on the CTx nomenclature which will begin with the flagship Cadillac CT6 sedan. The Cadillac SRX (pictured) is the brand’s only crossover as of this moment, and we are according to Cadillac still “several years” from a new model, but the XT nomenclature gives the luxury automaker a more open system within which to introduce