SANTA BARBARA, California – In the automobile business, some decisions are as easy as pouring yourself a beer for cocktail hour. Expanding your luxury car line to chase the hottest segment in the business is one. So, too, is entering the Chinese market, where you can potentially double your sales. Lincoln is doing both of these—it has just entered the compact premium crossover/utility segment and is about to open its first eight dealerships in China this fall. This combo easily will re-boost the brand’s waning sales numbers and its viability.
The 2015 Lincoln MKC is not simply a rebodied Ford Escape Titanium, as we had feared. Lincoln apparently has studied the Volkswagen-Audi relationship well. The MKC is about the same length as the Escape and has the same wheelbase, though the front and rear tracks are each 0.9-inch
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