Cadillac vs. Lincoln: Which American Luxury Brand Will Triumph?

General Motors CEO Dan Akerson’s lengthy interview with the Detroit News revealed a heap of dirt about GM’s future — as well as what he (or perhaps even the company) thinks of competitors. Akerson praised GM’s luxury brand Cadillac, while dismissing its crosstown rival: Ford’s Lincoln division. To quote Ackerson,“You might as well sprinkle holy water. [Lincoln is] over.”

Is it? Does Cadillac truly have the upper hand in the domestic luxury battle between GM and Ford? We took at look at Cadillac and Lincoln’s sales figures and future plans to see which of the two American luxury brands is most likely to succeed.

Based on sales volumes, Cadillac significantly outstripped Lincoln in 2010. Lincoln sold 85,828 vehicles, up 3.6 percent compared to 2009. Its volume leaders were the MKZ sedan (22,535 sales) and the MKX crossover (21,932 sales.)By contrast Cadillac sold 146,925 vehicles in

... read more at: https://www.automobilemag.com/news/cadillac-lincoln-american-luxury-brand-will-triumph-51657/

Leave a Reply