As you read this, Johan de Nysschen, Cadillac’s new president, is setting up his offices at GM’s Renaissance Center. He’ll likely engage in a more detailed version of the conversation we had with Cadillac executives this weekend in Pebble Beach. They discussed the state of the brand, what challenges lay ahead, and what new cars we’ll soon to see wearing the sleek new, wreathless crest.
Sticking to rear-wheel drive
The biggest assets Cadillac has are its brilliant-to-drive sport sedans, the ATS and CTS. Cadillac chief engineer Dave Leone calls them the “heart of the brand.” But neither car has performed to expectations in the U.S. market this year. Cadillac is having trouble explaining to owners of the last-gen CTS why they can no longer afford a new one. The ATS carries more incentives than Cadillac would like and faces pressure from the Mercedes-Benz