Uber said it hears the future coming, and it’s relatively quiet.
This week the company announced a yearlong program to provide up to 5 million electric-vehicle (EV) rides through its ride-sharing app in a small number of North American cities.
The so-called “EV Champions Initiative” will roll out in Austin, Texas; Los Angeles; Montreal; Sacramento, California; San Diego; San Francisco; and Seattle. Similar programs were already launched in Portland, Oregon, and Pittsburgh.
According to the Los Angeles Times, drivers in certain cities such as San Diego, San Francisco, and Pittsburgh may earn up to $1 per ride bonuses, up to $20 in a week, for providing EV rides. Uber drivers in Los Angeles don’t get the bonus, according to the report.
Uber announced that they would partner with a broad range of nonprofits, thinktanks, and a university to study EV usage in those cities.