Toys ‘R’ Us Customers Lament Store Closings: ‘I Want to Cry Right Now’

A multigenerational destination

Mary Nicholas of Carthage, Mo., remembered going to the zoo one year when her daughter, Emma, was around 4 years old. At one point, Emma pointed to a giraffe and said, “Look, Mama, it’s Geoffrey” — the chain’s gangly cartoon mascot.

“So, yeah, it’s kind of a punch in the gut for us to see how much online shopping has affected things,” Ms. Nicholas said, lamenting how the digital age is, as she put it, swallowing us whole.

“I’m going to miss the magic,” she said. “I want to cry right now because we had so much fun there.”


The fun of seeing toys in person

Marilyn Tandy lives in a rural part of Jasper County, Mo., and has shopped for at least two generations at the Toys “R” Us store in Joplin.

... read more at: https://www.nytimes.com/2018/03/15/business/a-punch-in-the-gut-toys-r-us-closings-rattle-nostalgic-customers.html