When the first-generation Cadillac Seville debuted, the name was borrowed from the hardtop version of the 1956-60 Cadillac Eldorado, but the new car really didn’t have much in common with its forebears. In fact, it had a very direct relationship with Chevrolet’s humble Nova, a frill-free compact initially launched to do battle with Ford’s lowly Falcon.
The oil embargo of 1973 set off a chain of events that gravely affected the automobile business. Within a mere eight weeks of the embargo, GM brass authorized production of the first “international-size” Cadillac. Despite its comparatively modest dimensions (for the time), the Seville was never referred to as “compact” even though it was more than 2 feet shorter and a half-ton lighter than its full-size brethren. The Seville’s price tag, however, was a heavyweight; apart from the limousines, it was the costliest Cadillac. The pricing strategy was part of a considered ploy to