BMW Announces New Service, Acquisition, Possible Deal with Daimler

BMW Group has announced the Car Ride Sharing Lease, for both BMW and Mini vehicles. This new type of lease will allow its customers to earn extra income by renting their leased vehicles, or driving for ride-sharing providers. BMW Group Financial Services has launched this product in the states of California, Washington, and Oregon. BMW’s current vehicle sharing program, ReachNow, already serves more than 75,000 members in Brooklyn, N.Y., Portland, Ore., and Seattle. Through the ReachNow app, members have on-demand access, in their neighborhoods, to more than 1,300 BMW and Mini vehicles, including the all-electric BMW i3—without visiting a rental counter or having to return the vehicle to a specific location.

BMW has also announced the acquisition of DriveNow, formerly a joint venture of BMW and Sixt SE. This car sharing service is currently available to more than one million customers, in 13 European cities. DriveNow will

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