Chevrolet Partners With DoSomething To Encourage Seat Belt Usage Among Teenagers

Seat belt usage is at its highest point since the 1980s, but one group of drivers still fails to buckle up regularly: teenagers. In order to encourage the practice of buckling up, Chevrolet has partnered with to spread awareness through positive messages, rather than scare tactics.

The “Ride Seek” campaign rolled out with a video campaign led by Amanda Steele, an actress, model and fashion expert. The campaign includes fill-in-the-blank posters that high-school students and young drivers can explore through a text-message-based experience.

“We are pleased to work with an organization like to help spread the message about the importance of seat belt use. It’s the number one thing all drivers and passengers, including teens, can do to protect themselves while in a vehicle,” said Tricia Morrow, Chevrolet safety engineer.

Chevrolet also rolled out its own Teen Driver system to ensure young drivers exhibit positive driving habits. The system will

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