Cadillac continues to push its “Dare Greatly” marketing muscles to new heights, which we saw with a slew of new advertisements this past February. While the brand moves to reinsert itself as a luxury powerhouse through powerful messages, Cadillac also continues to find ways to become a leaner, more efficient brand.
Today, Cadillac announced it would put a new cost-cutting program into effect, with the goal of sharing its decidedly American luxury cues across its lineup. For Cadillac’s first act, the brand stated it will begin transposing its “XTS” luxury sedan badge for the 2017 XT5 crossover in an effort to spread a premium aura between vehicles, and save on production costs between the “5” and “S”.
“The XTS and XT5 badges are both highly