Prior to opening Exclusive Auto Collision in 2003 in Ramsey, NJ, Tony Lake was an auto damage appraiser for 20 years.
“I saw that high-end vehicles were not getting repaired the way that I thought they could be repaired back to OEM manufacturers’ standards,” said Lake. “There was a big gap between a quality repair and a non-quality repair going on in the industry.”
A body shop was for sale in an exclusive area of New Jersey, so Lake decided to purchase it and build a specialty business. He now repairs high-end vehicles such as Audi, Mercedes and Porsche.
Autobody News talked to Lake about the importance of OEM certifications and the steps he is taking to stand up to insurance companies to ensure vehicles are repaired back to pre-accident condition.
Q: Why do you recommend body shops invest in OEM certifications?
A: Hands down, the OEM training you get for your employees is the