Memorial Day weekend rebates won’t lift May U.S. new-vehicle sales above last year’s results, according to a J.D. Power and LMC Automotive forecast update. Based on sales data from the first two weeks of the month, total (retail and fleet) May deliveries are set to fall 3.5% from a year ago to 1.54 million units, when adjusted for one extra selling day this year (25 days in May 2017 vs. 24 days in May 2016).
“The holiday weekend is one of the heaviest trafficked car-buying periods in the year and, in 2016, the Friday-Monday selling period accounted for more than 20% of May retail sales,” said Deirdre Borrego, J.D. Power’s senior vice president of automotive data and analytics. On an adjusted basis, retail deliveries will dip 2.9% below last May, while fleet deliveries are expected to drop 5.8% below last year and account for 20.8% of total sales.