How — and why — to rent directly from car companies

Anticipating a future trend where personal car ownership gives way to car-sharing, automakers are testing the waters with their own services. These automaker-owned services offer brand-specific vehicles and rely on modern technology, such as smartphones, for making reservations and accessing the cars.

While services such as ZipCar have been around for a while, automakers bring their own vehicle expertise to the market. Consumers can also benefit from brand familiarity, such as knowing how the dashboard electronics work.

Audi on Demand appEnlarge Image

Automaker car sharing services allow reservations through an app.

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