Everybody loves a winner, which must be why the University of North Carolina is dominating Final Four-related Google searches in almost every state. The Tar Heels have won five NCAA tournament titles, most recently in 2009. All-time greats such as Michael Jordan have laced them up for ol’ UNC. The late Dean Smith, who coached at the school for more than 30 years, is one of college basketball’s towering figures.
Then there are the three other teams. Little Gonzaga University in out-of-the-way Spokane has been a tournament regular for more than a decade, but this is the Bulldogs’ first appearance in the Final Four. It’s the top-searched team in all of two states: home-state Washington and neighboring Idaho.
The University of Oregon and the University of South Carolina, the Final Four’s underdogs, only win the search race in their own states. Oregon is in its first national semifinal since it won the