GM’s Maven follows Cadillac’s lead and offers monthly rentals

Back in January, General Motors and Cadillac launched a monthly car-sharing service called BOOK. Users pay $1,500 per month, and in exchange they receive access to an array of Cadillac vehicles, including the XT5, CT6, Escalade, and V Series.

Now, GM has launched a similar program called Maven Reserve. An extension of Maven, which launched in early 2016, Maven Reserve relies on a fleet of Chevrolet vehicles (at least for now).

Similar, but different

Like BOOK, Maven Reserve gives folks access to vehicles for long-term usage. Also, each car in the Maven Reserve fleet comes equipped with a number of GM perks, like OnStar, 4G LTE Wi-Fi, Apple CarPlay, Android Auto, and SiriusXM radio. And rentals of vehicles include insurance.

There are, however, a couple of key differences between Maven Reserve and BOOK. Perhaps most importantly, BOOK is a subscription service with an ongoing fee. Users pay that fee whether they’re using a car or

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