Back in January, General Motors and Cadillac launched a monthly car-sharing service called BOOK. Users pay $1,500 per month, and in exchange they receive access to an array of Cadillac vehicles, including the XT5, CT6, Escalade, and V Series.
Now, GM has launched a similar program called Maven Reserve. An extension of Maven, which launched in early 2016, Maven Reserve relies on a fleet of Chevrolet vehicles (at least for now).
Similar, but different
Like BOOK, Maven Reserve gives folks access to vehicles for long-term usage. Also, each car in the Maven Reserve fleet comes equipped with a number of GM perks, like OnStar, 4G LTE Wi-Fi, Apple CarPlay, Android Auto, and SiriusXM radio. And rentals of vehicles include insurance.
There are, however, a couple of key differences between Maven Reserve and BOOK. Perhaps most importantly, BOOK is a subscription service with an ongoing fee. Users pay that fee whether they’re using a car or