Five Reasons: Why Did Scion Fail?

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Scion C-HR Concept

Scion C-HR Concept

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Has Toyota’s youth-oriented sub-brand, Scion, failed, or merely timed out in its mission?

Jim Lentz, Toyota’s CEO for North America, announced yesterday in a video statement that the brand will be phased out after the 2016 model year, with

... read more at: http://www.thecarconnection.com/news/1102225_five-reasons-why-did-scion-fail